10 Creative Tips to Improve the Design of your Web Page

Whether you’re launching a site for an established business or looking to promote your latest product and service, designing and maintaining a good web presence is critical. Creating web pages that are attractive and appealing to visitors will draw them in and get them hooked on your offerings. Make your customer’s experience great with these 10 tips.

Tips for Creating Attractive Web Design

Web design should be colorful and feel welcoming to visitors. Your web page design should also accurately represent the values you want to share. Careful placement of images can help or detract from your message depending on the intention for the design. For example, distracting element can sneak into your design like links separating important content (e.g., banner ads).

Typography

Typography is so much more than changing the font and spacing of your type, it can be used to communicate feeling, establish hierarchy, and even set a specific mood. To optimize the use of typography here are some pointers:

Layout

The most important rule in designing a webpage is to create an attractive layout for your site visitors. Studies have shown that layout changes can either promote or dissuade customer behavior so it’s critical to consider the visual hierarchy of each page when constructing your designs. Some common ways to organize design elements are dividing them up into horizontal rows, vertical grids, and deep hierarchies.

Imagery

Having imagery on your website is not only aesthetically pleasing but can also be used as an effective social media platform. The first thing people see when they enter your website are the images so you should ensure that they provide a first impression of excellence. If you would like to share posts with other social media platforms, include captions above the images so that there is no confusion about their purpose.

Colors

You’ll get the most design control if you are providing feedback for physical prints. On-screen, colors are very tricky because light is bouncing off of your monitor, even though your printer can handle it. Because color is crucial in web publishing, more people are starting to include CMYK color dimensions with their print files so that their on-screen design matches their published work.

Strata

Strata is an open library of easily reusable features, elements, and patterns built with web standards. It’s small out-of-the-box with no dependencies, so you can use it all day without breaking your site.

Congruency between Text and Images

Nearly every website is composed of images and text. The first thing you notice when you visit a website is the layout of the text on the page. Text should be highly readable, but not too captivating either. Footers are usually where footer texts are placed, which are the bottom portions that contain important information about the site template. This includes everything from upgrades available to contact information that visitors might need.

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Follow Local Usability Standards to Meet Global Needs

Usability design is important for websites, but enforcing this strict set of guidelines is hard when your site needs region-specific versions. On the other hand, if you make your site adhere to usability standards in general, it will be easier to create localized versions later on. The 10 tips below will help you get started when following these usability principles.

Mood Boards to Begin a Creative Process

Mood boards are a great way to start a project, and they can be done cheaply. For no cost at all, you can look through magazines and online photo material to get ideas of what’s out there. Websites such as Pinterest and Mint (formerly Style Me Pretty) provide mood board templates where you can upload your own pictures or other people’s to create the perfect board for your needs.

References to the Current Trends in Design

Design is one of the more powerful marketing tools that businesses have to differentiate themselves from their competitors. Trends in design are monitored closely by designers and can be referenced, but they should never be copied unless you are an expert or are doing it for purely aspirational purposes. The references should also be relevant to your specific business goals, even if only notable due to association with your actual product.

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