It is no secret that a successful Twitter campaign can help launch products and increase brand awareness and sales. Who would have thought that there would come a time when brands use this information to plan their marketing campaigns? It is helpful for companies to understand the statistics of their marketing campaigns, so they can compare the performance of each campaign and make adjustments in strategy as necessary. This post will go over the role of Twitter stats in the success of a brand.
1. Helps brands compare the performance of each campaign.
Twitter provides various tools to help companies measure and analyze the success of their campaigns. These tools include followers, following, tweets, trends, replies, mentions, retweets, and favorites. These stats can be used in various areas, like generating a real-time strategy plan based on the results of campaigns or coming up with long-term strategies based on trends over time.
2. Used to improve campaign strategies.
The statistics available on Twitter are very detailed; these tools provide a “new set of data points” for marketers to analyze and determine the success of their campaigns. Twitter helps companies that do not have much experience with social media marketing to track their results and make adjustments accordingly. The more you use a particular tool, the more information you can gain about your audience, allowing brands to adjust their strategy for future campaigns accordingly.
3. Helps companies analyze competitors.
Using Twitter statistics is a great way to analyze the success of your competitors. It is easy to monitor industry trends with the “mentions” function on Twitter, allowing marketers to see what’s hot and what’s not in their niche. Marketers can use this information to plan future campaigns, including trending topics and popular subjects.
3. It allows you to build relationships with customers and peers.
Facebook and Twitter are becoming popular modes of communication. The ability to have short and quick conversations with customers is important in today’s day and age. When brands devote their time to creating quality customer service, they will be able to build relationships based on customer loyalty. This will result in repeat customers, word-of-mouth marketing, and higher sales.
4. Twitter stats are easy to use.
Twitter provides very user-friendly statistic tools; it does not take much time or effort to learn how to use them effectively. Although you may need some training to understand each tool and what the information tells you about your audience, it is well worth the time invested in learning how to use these tools and their functions effectively.
5. Helps brands see the bigger picture.
Twitter stats give brands a way to look at the bigger picture of their social media campaigns. This can be very helpful for companies trying to improve their marketing strategies instead of just following trends and the latest fad. It is a great tool to help brands understand what’s working and what they should try to do in the future.
6. Helps brands promote themselves better via Twitter.
Using Twitter stats for marketing purposes will help brands establish themselves better with their target audience. By using Twitter’s tools to analyze statistics, brands can communicate with their customers and potential customers in a meaningful way. Brands can use this information to promote their products and services more effectively than just using it for advertising purposes.
7. Helps organizations change policies, procedures, and overall culture.
No matter how successful a campaign is, if the people running it don’t know how to use Twitter correctly, they will fail at their goals. At some point, there needs to be an educational component in social media marketing, whether by changing the policies and procedures within their organization or launching new courses. It doesn’t matter how much experience a team may have with social media marketing; if they aren’t willing to learn the tools and how they can be used effectively, they will never become effective marketers.